Post about "Homes"

How to Create a Real Estate Marketing Plan

I talk to a lot of real estate agents who don’t have a consistent flow of business.They’re doing maybe two deals in one month, then nothing for three months, then one deal and nothing, then another two deals… that sort of thing.It doesn’t usually take long to figure out why their business is so sporadic.They start asking questions like:
Can you recommend a good lead generation service?
Do you know of a good website?
Can you help me figure out how to get more listings?
Do you think I should start going after FSBOS (or expireds, short sales, foreclosures, etc.)?
Should I start blogging (or farming, cold calling, networking, etc)?I hear these questions, and I know what’s wrong.These are questions agents have when they don’t have a formal marketing plan. They’re relying on luck.They get an occasional referral from a close friend or family member, an occasional floor call that pays off, or an occasional open house lead, etc.When they look back at the past few years and the source of their clients, it’s random. They got lucky.But WAIT!You’re probably thinking (I would be) that real estate leads do come from everywhere. Top Realtors will tell you that they get business out of left field. Their source of business chart looks like a freeform mind map.But there’s a difference between how top agents get random business and how struggling agents get random business.Top agents make their own luck by using a consistent marketing plan. Some of their business STILL comes from random sources… but that’s a side benefit to having a steady flow from their targeted sources.It’s like putting a bunch of fishing poles in the water in multiple strategic locations, using the right three kinds of bait… versus putting poles all over the lake using whatever random bait looked good to you and hoping for the best.Successful real estate agents do active, specific, targeted marketing.For instance, they know that the vast majority of home owners prefer to do business with an agent that was referred to them or that they have built a relationship with personally. So they seek strategies for consistently building relationships with home owners and centers of influence.Or top buyer’s agents know that the vast majority of home buyers don’t really care who their real estate agent is. So these agents seek strategies to rake in as many buyer leads as possible and learn how to do lead conversion.3 Real Estate Marketing Must-HavesWhen choosing a real estate marketing method, make sure of these three things:1. You like doing it. Or at least be sure you don’t despise it. If you get sick to your stomach when you think of doing cold calling, don’t do that.Choose real estate prospecting that matches your personality. If you’re highly social, you might enjoy networking and hosting events. If you’re techy, you might enjoy internet marketing. If you love physical exercise and talking to people one-on-one, you might like door canvassing. If you love public speaking, you might like running real estate workshops.2. You have the skills you need to do it well. Most of the time, agents focus on skills for doing the prospecting itself, things like: How many visits to the FSBO should I make? What is the best door canvassing script? What’s the best website?But they forget the most important skill of all–how to convert the lead into an appointment and the appointment into a signed commitment. Compare these two sentences:
My goal is to get 30 leads this week.
My goal is to ask for 10 appointments this week.Which focus will result in more clients? The second, right? I talk to plenty of agents who are great at generating real estate leads. But they don’t know how to generate appointments.3. You are using resources wisely. Your resources include time, money, and energy. Your choice of marketing has to balance all three.If you have a ton of money, you can run an effective radio and television ad campaign.If you have no money, but a ton of time (because you have only one or two clients per month and you don’t have kids or other distractions), you can do just about any form of free marketing, like door canvassing, cold calling, networking, running workshops (when you use strategic alliances), etc.If you have a modest budget and modest time, you can consider things like internet marketing combined with workshops, or direct response mail combined with door canvassing in a neighborhood.Ultimately, real estate agents who generate and convert more real estate leads have a specific marketing plan designed around their personality, skills, and resources. And then they stick to it.

Expedia Flight Discount Code Overview – All You Need to Know About Travel Deals & Savings

It’s no secret that Expedia offers amazingly low-cost airfare and travel deals. You can easily search for airfare to any destination in the world, and book a budget hotel with it. Save even more money by using an Expedia flight discount code. Did you know that this company owns and operates a variety of travel booking sites in over 70 countries? Wherever it is you want to go, there is no need to spend a lot of money.The great thing about booking through Expedia is that it offers a lowest price guarantee. If you find a cheaper plane ticket elsewhere within 24 hours of booking your flight, you will get a refund for the difference. Just use the Price Guarantee checklist to make sure you qualify.There are so many nice places you can go to. Expedia offers flights to all of the popular destinations like Orlando, Hawaii, Paris, Tokyo, Singapore, Las Vegas, Cancun, the Bahamas, Alaska, Egypt, etc. The prices are among some of the cheapest you will find.If you’re wondering how the site works, it’s very easy. Just use the search function to tell Expedia when and where you want to travel. There are options to search for airfare by itself, airfare with a hotel room, airfare with car rental, or all three. You’ll be presented with all of the available options for travel during the dates you specified. You can filter the results in a variety of ways that suit your travel preferences. When you find an itinerary that you want to book, there will be an option to enter the Expedia flight discount code or any other coupon you think will help you.Some coupons are good for flight + hotel packages or all inclusive packages. There might be requirements such as a minimum amount of money spent for the package or certain number of nights at the hotel. This type of offer knocks money off of the overall price. The amount of money you save varies depending on the package.As with any internet deal, it’s important that you read the fine print to ensure that you understand the rules. If you use an Expedia flight discount code on your upcoming trip, will there be an opportunity to get a refund if something happens and you have to cancel later? What kind of baggage policies does the airline have? It’s also important that your entire trip is on a single airline, even if there are connections.Where would you like to go on your next vacation? A nice beach somewhere? An exciting city with tons of shopping opportunities? An adventure somewhere with ancient ruins to explore? You can get there without spending too much money by using an Expedia flight discount code. You might also want to look into Expedia hotel coupons.