Post about "Marketing"

Why Choose Digital Marketing Over Traditional Marketing

May 22, 2023· Category :internet marketing· Comments Off

The internet has become a necessity for everyone. Without it, people cannot imagine their lives. From social media to cloud solutions, the internet has completely revolutionized our lives. In the field of marketing, it has given us digital marketing.

As the internet is one of the most popular technologies, it is easy to say that digital marketing is preferable over traditional. Still, one could argue that traditional marketing grabs hold of the public that does not use the internet as often as the others. With such arguments, it would be better if you read the following points to find out as to why digital marketing is superior to traditional marketing.

It is affordable

Digital marketing does not cost as much as any form of traditional marketing. Whether you consider newspaper ads or television ads, they all cost much higher when you compare them to the paid ads online. This does not mean digital marketing is less effective. In fact, it offers a higher conversion rate than traditional marketing in a large number of cases.

The reason behind such affordability and effectiveness of online marketing is the fact that everyone is now using the internet. If you do not want to spend on paid marketing, you can opt for other methods which do not cost any money. With SEO, you will not be spending any money on advertising your business. Still, the best way to digital market your brand is through a combination of non-paid and paid marketing methods.

Overall, digital marketing costs much less when compared to traditional marketing. You will be able to save much money by opting for this choice.

It has a broader reach

As stated before, almost everyone uses the internet now. Either on a mobile or on a laptop, a person will be connected to the internet. Digital marketing Mumbai allows you to target this audience through numerous different methods. Each method is unique as well.

It is easier to manage

You will not have to put much effort into managing your online marketing campaigns. The SEO of your website will work automatically after a certain time. Your PPC ads will be getting displayed on the search results and you will just have to check the progress. Moreover, you can do all of this within a few clicks from anywhere at any time.

On the other hand, conventional marketing demands more supervision. Basically, it employs more people and you do not get to find out whether it yielded as good results or not. It is not as flexible as the digital marketing too.

Now that you know the advantages of online marketing, you should start looking for a service provider of the same. By hiring an expert, you will be able to save your money, energy, and resources while availing the maximum benefits of online marketing. If you need any help, you can contact us.

How to Create a Real Estate Marketing Plan

May 13, 2023· Category :Uncategorized· Comments Off

I talk to a lot of real estate agents who don’t have a consistent flow of business.They’re doing maybe two deals in one month, then nothing for three months, then one deal and nothing, then another two deals… that sort of thing.It doesn’t usually take long to figure out why their business is so sporadic.They start asking questions like:
Can you recommend a good lead generation service?
Do you know of a good website?
Can you help me figure out how to get more listings?
Do you think I should start going after FSBOS (or expireds, short sales, foreclosures, etc.)?
Should I start blogging (or farming, cold calling, networking, etc)?I hear these questions, and I know what’s wrong.These are questions agents have when they don’t have a formal marketing plan. They’re relying on luck.They get an occasional referral from a close friend or family member, an occasional floor call that pays off, or an occasional open house lead, etc.When they look back at the past few years and the source of their clients, it’s random. They got lucky.But WAIT!You’re probably thinking (I would be) that real estate leads do come from everywhere. Top Realtors will tell you that they get business out of left field. Their source of business chart looks like a freeform mind map.But there’s a difference between how top agents get random business and how struggling agents get random business.Top agents make their own luck by using a consistent marketing plan. Some of their business STILL comes from random sources… but that’s a side benefit to having a steady flow from their targeted sources.It’s like putting a bunch of fishing poles in the water in multiple strategic locations, using the right three kinds of bait… versus putting poles all over the lake using whatever random bait looked good to you and hoping for the best.Successful real estate agents do active, specific, targeted marketing.For instance, they know that the vast majority of home owners prefer to do business with an agent that was referred to them or that they have built a relationship with personally. So they seek strategies for consistently building relationships with home owners and centers of influence.Or top buyer’s agents know that the vast majority of home buyers don’t really care who their real estate agent is. So these agents seek strategies to rake in as many buyer leads as possible and learn how to do lead conversion.3 Real Estate Marketing Must-HavesWhen choosing a real estate marketing method, make sure of these three things:1. You like doing it. Or at least be sure you don’t despise it. If you get sick to your stomach when you think of doing cold calling, don’t do that.Choose real estate prospecting that matches your personality. If you’re highly social, you might enjoy networking and hosting events. If you’re techy, you might enjoy internet marketing. If you love physical exercise and talking to people one-on-one, you might like door canvassing. If you love public speaking, you might like running real estate workshops.2. You have the skills you need to do it well. Most of the time, agents focus on skills for doing the prospecting itself, things like: How many visits to the FSBO should I make? What is the best door canvassing script? What’s the best website?But they forget the most important skill of all–how to convert the lead into an appointment and the appointment into a signed commitment. Compare these two sentences:
My goal is to get 30 leads this week.
My goal is to ask for 10 appointments this week.Which focus will result in more clients? The second, right? I talk to plenty of agents who are great at generating real estate leads. But they don’t know how to generate appointments.3. You are using resources wisely. Your resources include time, money, and energy. Your choice of marketing has to balance all three.If you have a ton of money, you can run an effective radio and television ad campaign.If you have no money, but a ton of time (because you have only one or two clients per month and you don’t have kids or other distractions), you can do just about any form of free marketing, like door canvassing, cold calling, networking, running workshops (when you use strategic alliances), etc.If you have a modest budget and modest time, you can consider things like internet marketing combined with workshops, or direct response mail combined with door canvassing in a neighborhood.Ultimately, real estate agents who generate and convert more real estate leads have a specific marketing plan designed around their personality, skills, and resources. And then they stick to it.